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Pricing Metro Vancouver homes: Trickier than it seems


Blog by Robert Matthews | March 31st, 2015


The biggest factor in determining how quickly your home sells is the price, and deciding that price is, perhaps not surprisingly, trickier than it seems. It takes experience, and even 1% more for your home can mean thousands to your bottom line.

Setting the price for your home is challenging. Too low, and you leave money on the table. Too high, and you scare away buyers to other properties. To complicate all this, your home is an emotional asset – and sometimes it’s hard to see it objectively.

To find the optimal price – one that maximizes the sale price and minimizes the time it takes to sell – requires strategic thinking.

Pricing is something I’ve spent my real estate career refining and mastering. I combine intimate local market knowledge with an exhaustive study of similar past sales and current listings and then factor in a full set of at-the-moment variables to come up with the optimal list price. And when we combine that with your unique needs, we have a price that fits you.

It’s no easy task, but it’s a critical one. Pricing your home right the first time results in more exposure, more showings, more offers, and ultimately, the highest price for your home. 

If you want to get as much for your home as possible within a reasonable time frame, you need to get the price right. That's where I can help. Feel free to contact me to start you on your way to a successful and satisfying home sale.