<<< back to article list

3 mistakes to avoid when selling your home


Blog by Robert Matthews | November 18th, 2021


Whether you're moving up to a larger home, downsizing or relocating, selling your home can be both stressful and rewarding. If you've been through the process before, you may think you're ready to take on the home-selling procedure on your own, but even seasoned sellers can make mistakes that impact their bottom line.

  1. Not understanding the current local and hyper local real estate market. Housing markets differ widely even within the same city or suburb. Sellers need to understand how much other homes of comparable size and age have sold for, how many other similar homes are on the market, how long they stay on the market, and what features buyers are looking for in your area. In addition, there are several other potential factors such as upcoming developments or community changes that may impact values.

  2. Not understanding the importance of pricing right from the start. Pricing your home right from the start results in more showings, more offers, and ultimately more money for your home. However, it is an art that requires expertise, in-depth research, and old-fashioned street smarts. Price too low, you risk not getting as much as you can for your property. Price too high, you risk losing potential buyers who may think your property is out of their price range, meaning you simply help your competition sell faster.

  3. Not understanding the power of staging. Oftentimes buying a home is an emotional decision. Someone walks into your home, and they know it’s for them within a few minutes. Well-executed staging – whether working with what you have or ramping it up from there – can help buyers better visualize themselves living in your home.

Not fully recognizing and addressing these factors can significantly impact the selling price for your home. But no worries! I can guide you through the home selling process from start to finish, addressing each of these points to ensure we maximize your bottom line. Contact me anytime to chat about strategy and tactics.